Branding
Visual ID
About This Project
Category: Branding
Year: 2024
Client: Otterup Sandwich
My Role: Brand Identity · Logo Design · Menu Design
Discription
The goal of this project was to create a cohesive and recognizable visual identity for Otterup Sandwich. The process began with the development of a logo that reflects the brand’s simple and modern character. From there, the visual direction was extended to the menu design, ensuring a consistent look across colors, typography, and layout.
The client requested an elegant and minimalist design, which became the guiding principle throughout the project. The result is a clean and refined visual identity where each element works together to create a strong and recognizable brand expression.
About This Project
Category: Branding
Year: 2024
Client: Phoenix Med International
My Role: Brand Identity · Logo Design
Discription
This visual identity was developed for Phoenix Medical International, a plastic surgery company based in Turkey and Dubai. I had the opportunity to collaborate with the client to create a brand identity that reflects their services and overall brand vision.
The client specifically requested a phoenix bird as the central symbol of the brand. The phoenix represents rebirth and transformation, which aligns with the idea of renewal and confidence that the company offers through its treatments.
The concept therefore focused on creating an elegant and symbolic logo that communicates transformation, beauty, and confidence, while maintaining a clean and refined aesthetic suited for the brand and its target audience.
In the video presentation, I showcase parts of the creative process behind the project — from early concept sketches and idea development to the final refined logo. The process highlights how the phoenix symbol was developed and shaped into a modern and balanced visual identity for the brand.